Polimark was founded on the 20th of July 1989 as a trading company. Well placed in the heart of Serbia's agricultural region and its demanding market, in 1992 Polimark was the first company in Serbia that started production of ketchup. Production of mayonnaise started in 1994, with mustard following in 1996. From the beginning the focus was on quality products and maintaining good relationships with partners. Polimark has become and maintains a leader of the market in the former Yugoslavia.
This was made possible only through continuous efforts on quality improvement, which are reflected in sophisticated equipment installation, first class raw material purchasing, meeting the needs of demanding food safety requirements and the employment of highly educated people. Polimark was the first company in Serbia with a certificate of quality ISO 9001:2000, and also first to establish and apply HACCP standards. Microbiological and chemical control of the products in each step of the production, as well as the cooperation with scientific institutions, ensures steady quality and product freshness during its shelf life - which is Polimark's guarantee.
Polimark obeys the rules of fair play and respects domestic and foreign competition, but a final decision about the company's success is made by its customers. Managing feedback and customers' claims are measured by world trends of making customers satisfied.
Polimark has been at its new location in Zemun since July 2005. It is one of the most modern factories in this part of the region. Besides increasing production, Polimark has widened the range of its products horizontally and vertically, entering new markets such as margarine in May 2006 and dairy products in February 2007.
Following world trends in the food industry and new requests from more demanding markets, Polimark presents many new products in September 2008. First, a new design with Polimark's new visual identity. Second, new packing, called the "doypack" (300 g) which is convenient for multiple usage. Third, the range of products was widened further with a unique domestic product – tomato sauce – coming in two flavours, Classic and Mediterano.
40% of Polimark's products are exported to neighboring countries, the Republics of the former Yugoslavia. Success in each market was driven by the quality of products and trading and Polimark has become synonym for quality all over the Balkans.
Nowdays, Polimark holds more than 75% of the home market for ketchup, more than 34% for mayonnaise and more than 12% for mustard.
Polimark is company in expansion with investment plans until 2010. At the same time, the company has wise financial planning that ensure stability and liquidity, with daily current news regarding basic business indicators. The quality of products and key processes are also good with Polimark comparing favourably to the most important foreign producers.